As the son of a builder, Brian has literally “grown up” in the custom home business. His early experiences introduced him to the many different trades and allowed him to develop a greater appreciation for the technical and project management aspects of the home building process. These early experiences coupled with an active interest in both science and mathematics led him to pursue a degree in Physics and Engineering. Upon graduation from Purdue University in 1983, he accepted a position with Motorola’s newly formed Cellular Telephone Business.
During the first 20 years of Brian’s career, he had assumed ever increasing roles of responsibility in Engineering, Manufacturing, Marketing, Sales and General Management for a number of different businesses within the Motorola Corporation. As the President and General Manager of Motorola Lighting, Brian earned the CEO quality award, the highest honor within the corporation for product and service excellence. During his Career, Brian also earned his MBA from Northwestern’s JL Kellogg School of Management. The hallmark of Brian’s career has been his focus on customer service and quality, which in 1988 earned him the right to attend a White House Ceremony with President Ronald Reagan accepting the first Malcolm Baldridge National Quality Award.
In 2001, Brian relocated with Motorola to the Atlanta area with his wife Alison and two young sons. A year later, Brian was anxious to make a lifestyle change and pursue his lifelong interest in custom home building. In November of 2002, Brian entered into a custom home building partnership with a goal of building elegant and innovative custom homes of the highest quality, workmanship and value. During the last ten years Brian has completed nearly 100 custom home projects ranging from multi-million dollar custom home estates to custom swimming pools and backyard entertainment oasis.
In Early 2010, Brian launched a new full service design-build company, Santoro Signature Homes LLC. This new enterprise is dedicated to providing its custom home, remodel and swimming pool clients an intimate, full service, turnkey experience in realizing their aspiration for outstanding aesthetics and state-of-the-art functional living environments.